Competitive intelligence is a method that defines, analyzes and gathers information about competitors, customers and products or any other information that can be essential for improving the strategies required to have a successful business. For this, the FMCG industry intelligence make use of two prominent systems which are Market Intelligence (MI) and Market Research (MR). They are beneficial for • Having a proper outlook of the market in terms of its demographics, size and region • Having feedback from the customers or other prospects about a particular service or product. This helps in understanding the substitutes and alternatives of being known as buyers. • Enlisting the various companies that are competing…